Academic Affairs Office

Marketing

MARKETING – A.A.S.

The following program is for the A.A.S. Degree student. It is not designed for the student wishing to transfer to a four-year institution. Any student desiring to pursue a transfer program in business should consult with a counselor.

The Marketing Program is a two-year curriculum focusing on Marketing Applications and Supervision. The program is designed to develop knowledge, attitudes, experience, and leadership skills, which will enable both men and women to function in positions as supervisors or managers in business and industry.

GENERAL EDUCATION REQUIREMENTS (22 CR. HRS.) CR. HRS.

  • BCOM 101 Business and Technical Communications (3)
  • BCOM 102 Advanced Business and Technical Communications (3)
  • BUS 126 Business Math or Math 109 Algebra (3-4)
  • BUS 127 Human Relations OR COM 101 Oral Communications (3)
  • CIS 110 Computer Concepts OR CIS 120A Introduction to Computer Information Systems (3)
  • *Select one course from the following: GEOG 102A Cultural Geography, PHIL 205 Business Ethics, PSCI 111 Introduction to American Government, PSCI 211 Comparative Governments, PSYC 201 General Psychology, or PSYC 102 Applied Psychology (3-4)
  • PEA/DNC Phys. Educ. and/or Dance (Required: One credit hour from: PEA 101A, PEA 103, PEA 104A, PEA 118, or PEA 201 and one PEA/DNC credit hour of choice) (2)

BUSINESS CORE REQUIREMENTS (10 CR. HRS.)

  • BUS 101 Principles of Accounting I (4)
  • BUS 121 Introduction to Business (3)
  • BUS 200 International Business (3)

CAREER PROGRAM REQUIREMENTS (24 CR. HRS.)

  • BUS 260 Principles of Marketing (3)
  • BUS 161A Effective Selling (3)
  • BUS 162 Principles of Retailing (3)
  • BUS 123 Business Law I (3)
  • BUS 127 Human Relations (if not taken as a Gen. Ed. Course) (3)
  • BUS 263 Advertising Dynamics (3)
  • BUS 125 Supervision OR BUS 122 Principles of Management (3)
  • BUS 166 Quality Customer Service (3)

SUGGESTED ELECTIVES (MINIMUM 6 CR. HRS.)

  • BUS 124 Business Law II (3)
  • BUS 221 Small Business Management (3)
  • BUS 102 Principles of Accounting II (4)
  • BUS/CIS 220 E-Business (3)
  • GR 104 Job Planning Layout and Design (3)
  • BUS 105 Business Statistics (3)
  • BUS 114 Personal Finance (3)
  • CIS 120A Introduction to Computer Information Systems (3)
  • BUS 290CI Cooperative Internship Program (3)
  • BUS 266 Customer Service II (3)

Minimum Total: 62 credits